OOH and DOOH advertising: outdoor media planning with context and measurement

OOH & DOOH Advertising

What does this service include?

We plan out-of-home and digital out-of-home by audience, zone and context: billboards, street furniture, transit and screens, with proof of posting and measurement.

Outdoor advertising meets people on their routes: commuting, on transit, in a mall or near a store. We plan billboards, street furniture, transit and screens based on who passes by, when, and what job each location does in the campaign.

When the goal calls for it, we add digital screens (DOOH) with messages that change by time or context, and connect street exposure with social, search or geofencing. Measurement is agreed before buying inventory: reach, frequency, proof of posting and later actions depending on the data available.

What you get

  • Outdoor media plan by zone and format
  • Inventory negotiation and booking
  • Creative adaptation for outdoor
  • Dynamic content for DOOH screens
  • Photo proof of posting
  • Coverage and measurement report
OOH & DOOH Advertising by Boom Growth Partner

1. Audience, zone and moment

We assess routes, visibility and context for each location instead of buying on size or estimated traffic alone.

2. Creative readable in motion

We adapt the message to real exposure time: few words, high contrast and a recognizable brand.

3. Measurement from the brief

We combine media data with codes, searches, visits or studies, without crediting OOH with results the data does not support.

Connect this service with complementary capabilities and practical planning resources.

TV

We plan and buy broadcast, pay and connected TV advertising: spots, sponsorships and mentions, with production and reach and frequency measurement.

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Advertising Trucks

We take your message along planned routes on trucks with printed or LED displays, with permits, graphics production and route proof.

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Billboards

We plan and rent billboards in locations chosen for audience and visibility, with large-format design, installation and proof of posting.

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Before you request a proposal

Frequently asked questions about OOH & DOOH Advertising

Direct answers to evaluate scope, timing, investment and measurement before requesting a OOH & DOOH Advertising proposal.

What is the difference between OOH and DOOH?

OOH covers outdoor advertising in general: billboards, walls, street furniture, transit. DOOH means digital screens outdoors or in public spaces, where the message can change by time or context.

Can outdoor advertising be measured?

Yes, within limits. Estimated reach and frequency, proof of posting and later effects such as branded searches, visits or code redemptions.

Do you cover all of Mexico?

Yes. We plan local, regional and national campaigns with suppliers in different cities.

What is the minimum campaign length?

It depends on the format and supplier: some are booked by the week and others by the month. We set it in the plan based on your goal.

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