Campaign audit and optimization on Google, Meta, TikTok and LinkedIn

Ads Optimization

What does this service include?

We audit and optimize live campaigns on Google, Meta, TikTok and LinkedIn to lower cost per result: tracking, structure, audiences, creative and budget.

This service is for brands already spending on paid media that feel they could get more from the same budget. We start with an audit: are conversions tracked correctly, does the campaign structure make sense, which search terms and audiences consume budget without results and which creatives are worn out?

From that diagnosis we build a change plan prioritized by impact and execute it, either running the accounts ourselves or supporting your in-house team. Every change is documented so you know what moved the results.

What you get

Tracking, structure and spend audit
Findings report with a prioritized change plan
Campaign restructure when needed
Search term, audience and placement cleanup
Creative testing plan
Follow-up and comparison against baseline

1. Diagnosis before changes

The audit separates tracking, structure, targeting and creative problems, because each one is fixed differently.

2. Changes prioritized by impact

We start with what wastes the most money or misses the most opportunity, not with what is easiest to tweak.

3. Documented learning

Every test is logged with its hypothesis and result, so the knowledge stays in your company.

Before you request a proposal

Frequently asked questions about Ads Optimization

Direct answers to evaluate scope, timing, investment and measurement before requesting a Ads Optimization proposal.

Can you audit campaigns run by my team or another agency?

Yes. With read access to the accounts we review everything and deliver a report your team can apply or we can execute.

What does a paid media audit cover?

Conversion setup, structure, targeting, search terms, placements, creative, landing pages, budgets and bidding strategy.

Do you guarantee a lower cost per result?

We do not guarantee numbers, because they also depend on the market and your offer. We do commit to a clear plan, documented changes and measurement against your baseline.

Is it a one-off or monthly service?

It can be a single audit with an action plan or ongoing monthly optimization. Many brands start with the audit.

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