Negotiation and contracts with influencers and creators

Negotiation

What does this service include?

We negotiate fees, deliverables, dates, usage rights, exclusivity and approvals with creators, and put everything in clear contracts.

Many collaborations fail over things left unclear at the start: how many posts, on what dates, who approves, how long the brand can use the content or whether the creator can work with competitors. Our job is to put everything on the table before starting.

We negotiate using market references and the profile’s real value for your goal. We build format packages, define usage rights for organic and paid, exclusivity clauses, review rounds and how the content will be disclosed as advertising. We coordinate payments and timing.

What you get

  • Package and fee proposal
  • Negotiation with creators or their managers
  • Contract with deliverables and usage rights
  • Exclusivity and approval clauses
  • Ad disclosure guidelines
  • Payment and calendar coordination
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1. Agreements without ambiguity

Deliverables, dates, approvals and penalties are in writing to protect both brand and creator.

2. Pricing with references

We compare fees with similar profiles and expected performance so you neither overpay nor lose talent by underbidding.

3. Defined usage rights

We agree whether content can be used in ads, for how long and in which territories.

Connect this service with complementary capabilities and practical planning resources.

Talent Selection

We find and assess creators by audience fit, authenticity, style and brand history, and present a justified shortlist for every campaign.

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Event Activations

We design events and activations for content creators: concept, invitations, spaces built for filming, on-site operations and measurement of what gets posted.

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Related guides

Before you request a proposal

Frequently asked questions about Negotiation

Direct answers to evaluate scope, timing, investment and measurement before requesting a Negotiation proposal.

What are usage rights?

Permission for your brand to use the creator’s content outside their profile, such as in ads or on your site, for a defined time and territory.

Does content need to be disclosed as advertising?

Yes. We always recommend clearly disclosing paid content using each platform’s tools and visible labels.

What if the creator does not deliver?

The contract sets what happens: rescheduling, replacement content or payment adjustments. That is why it should be in writing.

Do you negotiate with US creators?

Yes. We negotiate with creators in Mexico, Latin America and the US, in Spanish and English.

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